How hard can it be to whip up a podcast?

It seems like anyone can do it. So why not give it a go?
Easy.
Guess what? It’s not.
I had this quite naive idea that recording a podcast would just “fit in” quite conveniently between other projects. How hard can it be? You just have to chat into a microphone about your magnificent passion, and then send said (brilliant) chat out into the ether to delight and entertain. Piece of cake.
When I told my dad I had decided to record a podcast about sleep, he turned up at my place with a bible-like book, handed it to me, and said, “you might need this.”
I didn’t think I would. Cos, like, I GOT this. But it didn’t take long before I was opening up the podcast bible, desperate for the tips and tricks scattered through the pages aimed at people just like me.

Who knew you needed to think things through? Have a plan? Work out who you want to talk to ? Well, folks, apparently THIS is the difference between wing it and win it.
The podcast bible (to be henceforth known as PCB) taught me that I needed to be clear who my audience was likely to be:
“Podcasting is narrowcasting. Active-casting. Niche-casting, if you will. It’s an experience that listeners deliberately seek out” (p.10).
I also discovered via my trusty PCB it’s really good to record and listen to yourself BEFORE you hit the “send out to the podcast universe” button.
Why? The PCB has some compelling reasons:
First, pay attention to how many times that old friend “um” and it’s close buddy, “ah” turn up at the podcast party.
And, um…they turn up A LOT. Previously, I never gave my wee pause cherubs much attention. I thought they made me sound smart and thoughtful.

Until I listened to me talking to me.
And the verdict is, PCB is right, the pause cherubs have to go.
So, I’m trying to replace them with silence instead.
EEEEEK! Don’t worry, not too much (don’t want the dreaded dead air) but actually a second or two of sweet nothing can be quite appropriate – and better than a limp and useless “ah….”
Second pointer from the PCB, I discovered that having confidence in my ability to talk into a microphone is not enough. If I want to sound any good (to other people) then I have to practice.
So, as weird as it felt, standing in the lounge recording me talking to me, it was actually very helpful advice. Because while an authentic and spontaneous sounding vibe might be what I’m aiming for, the first recording is not usually the best recording.
There is spontaneous, and then there is just rough.
Third gem from the PCB – keep your voice limber – you are now a voice athlete. The PCB even provides some practical recommendations for voice warm ups (with example exercises). I can get on board with warming up. I’ve done warm ups before. And yet, I am still having trouble getting fully sold on the dog panting warm up exercise. Complete with an intriguing range of panting options – from Chihuahua to Labrador to the peak pant point as quoted below:
“Finally, a St. Bernard. This is focused at the bottom of your ribcage and your belly. Breathe deeper, in and out, for ten seconds, feeling your belly and lungs swell and contract like an accordion as you pant” (p.70)
Tongue twisters are more my thing. These fun vocal warm ups took me back to my theatre days, where we would warm up in the green room before going on stage, with “red leather, yellow leather” and “New York’s unique, unique New York” on repeat.
So, yes, I can grudgingly say, and the PCB made it crystal chandelier clear, to sound professionally spontaneous, you have to rehearse. More than once.
While I have been writing this post, it’s helped me see that maybe I have learned a few things along the way (thank you PCB). While “easy-peasy-podcasting” hasn’t quite panned out to be the carefree ride I had imagined, I have begun to understand getting a podcast off the ground is actually even more fun with some preparation. I will leave you here, as the podcast bible says it best:
“Basically, if we want the direct, dynamic, interactive, and intimate relationship with listeners that podcasts can offer, then we’ve got to be worthy of the trust our listeners place in us. That begins and ends with giving them the best-quality content we can” (p.16).
I’m giving it a go.

The Sleep Lab Stories will be broadcasting out into the world – and right to your door – on all your fave podcast platforms from the 21st June. And of course, you can listen on OAR FM too.
Watch this space…





